South Coast Plaza 55th Anniversary Campaign

Developed the visual identity for South Coast Plaza's 55th Anniversary, including the logo, custom pattern, and branded collateral applied across print, digital, and promotional materials.

Commemorative gift card featuring the custom 55th Anniversary pattern.

Developed a reusable gift card presentation sleeve in collaboration with the production vendor, selecting materials, structural details, closure mechanisms, and branding applications to create a premium, sustainable customer experience.
Commemorative Tote Bag
Exclusive tote bag designed for attendees of South Coast Plaza's annual Fall Fashion Shows.