#SCPx55

Create branding for South Coast Plaza's 55th Anniversary, encompassing logo design, pattern creation, and product development. Apply the creative elements to various marketing collateral.

Designed gift card using the 55th-anniversary pattern.

Exclusive card holder accompanying the purchase of a South Coast Plaza gift card, promoting sustainability through reusable packaging.
Exclusive tote bag provided to attendees at South Coast Plaza's fall fashion shows.​​​​​​​