Good marketing can do more than sell products. It can create communities, inspire action, and create meaningful impact.
Outside of my professional work, I volunteer as Head of Marketing & Fundraising for Mainely Rat Rescue, where I use design, storytelling, and social media strategy to help more pocket pets find loving homes.
IMPACT AT A GLANCE
ADOPTION THROUGH STORYTELLING 🖤
Harold escaped a pet store and was scheduled to be euthanized before his curiosity was recognized for what it truly was. Partnering with Essex Veterinary Center, I created a social campaign to tell his story and help him find a forever home.
The Outcome
Within 24 hours of sharing Harold's story, a prospective adopter came forward. A few days later, he was home. Today, Harold spends his days exploring hiking trails, cuddling under blankets, and living the life he almost never had.
Within 24 hours of sharing Harold's story, a prospective adopter came forward. A few days later, he was home. Today, Harold spends his days exploring hiking trails, cuddling under blankets, and living the life he almost never had.
VETERINARY PARTNERSHIPS 🏥
Building Credibility Through Expert Collaboration
Recognizing an opportunity to expand Mainely Rat Rescue's educational content, I proactively reached out to local veterinarians to build partnerships that connected our audience with trusted, expert guidance on pocket pet care.
Recognizing an opportunity to expand Mainely Rat Rescue's educational content, I proactively reached out to local veterinarians to build partnerships that connected our audience with trusted, expert guidance on pocket pet care.
Working alongside veterinary professionals, I helped transform medical topics into engaging, accessible social content, strengthening the rescue's role as both an adoption resource and an educational authority.
COMMUNITY & FUNDRAISING 🤝
Turning Local Partnerships Into Community Impact
Strong community partnerships are one of the most meaningful ways to expand a nonprofit's reach. I proactively identify collaboration opportunities with local businesses, helping transform shared values into fundraising initiatives that benefit both the rescue and the community.
Strong community partnerships are one of the most meaningful ways to expand a nonprofit's reach. I proactively identify collaboration opportunities with local businesses, helping transform shared values into fundraising initiatives that benefit both the rescue and the community.
Pocket Pets & Oddballs Flash Tattoo Sale
One example was partnering with Battlefront Tattoo for a custom flash tattoo day. I collaborated on the event concept, created the branding and promotional campaign, and developed social media content before, during, and after the event to maximize awareness, attendance, and donations.
One example was partnering with Battlefront Tattoo for a custom flash tattoo day. I collaborated on the event concept, created the branding and promotional campaign, and developed social media content before, during, and after the event to maximize awareness, attendance, and donations.
IN THE MOMENT ✨
Finding Creative Ways To Join The Conversation
Not every post is designed to promote an adoption or fundraiser. Some of the most engaging content comes from meeting audiences where they already are. By tapping into cultural moments, trends, and internet conversations, I create timely content that feels authentic to the rescue while encouraging new audiences to engage in our mission.
Not every post is designed to promote an adoption or fundraiser. Some of the most engaging content comes from meeting audiences where they already are. By tapping into cultural moments, trends, and internet conversations, I create timely content that feels authentic to the rescue while encouraging new audiences to engage in our mission.
Whether it's the Met Gala, the NBA Playoffs, or another trending topic, these moments provide an opportunity to position Mainely Rat Rescue in an unexpected and memorable way.
VIRAL STORYTELLING 🔥
Creating Content That Reaches Beyond Our Community
One of the biggest opportunities in nonprofit marketing is expanding beyond existing supporters. Through storytelling, humor, and educational content, our social media consistently reaches new audiences and introduces more people to the mission of Mainely Rat Rescue.
One of the biggest opportunities in nonprofit marketing is expanding beyond existing supporters. Through storytelling, humor, and educational content, our social media consistently reaches new audiences and introduces more people to the mission of Mainely Rat Rescue.
Certified Chonk
142K+ Views | 26K Likes | 5.4K Shares | 1.3K Reposts | 1.4K Saves
142K+ Views | 26K Likes | 5.4K Shares | 1.3K Reposts | 1.4K Saves
Transport Mission: Level 100
182K+ Views | 7.5K Likes | 1.4K Shares | 148 Comments | 221 Saves
182K+ Views | 7.5K Likes | 1.4K Shares | 148 Comments | 221 Saves
Rat Sleepover
37.5K+ Views | 2.2K Likes | 61 Shares | 30 Saves
37.5K+ Views | 2.2K Likes | 61 Shares | 30 Saves
BEYOND THE METRICS 🐭
Why It Matters
Volunteering with Mainely Rat Rescue has become one of the most rewarding creative outlets of my career. It has challenged me to think beyond traditional marketing by balancing education, storytelling, fundraising, community building, and brand personality, all while supporting a mission I genuinely believe in.
Volunteering with Mainely Rat Rescue has become one of the most rewarding creative outlets of my career. It has challenged me to think beyond traditional marketing by balancing education, storytelling, fundraising, community building, and brand personality, all while supporting a mission I genuinely believe in.
Whether I'm developing a campaign for a skincare brand or creating a reel that helps a rescue animal find a home, my approach remains the same: understand the audience, tell an authentic story, and inspire action.
