Post-Purchase
Follow-up email to suggest additional products tailored to the customer's purchase history.
Search Abandonment
Drawing inspiration from the "Ask Pat Anything" section on the website, the Bluecore program dynamically fills the email with products reflecting consumers' search history on the Pat McGrath website.
Product Abandonment
Developed a set of four automated emails corresponding to product categories, including lips, eyes, face, and skincare. Consumers will receive an email tailored to the item left in their shopping cart.