Follow-up email to recommend additional products based on customer purchase history. 

Search Abandonment
Inspired by the "Ask Pat Anything" portion of the website. Bluecore program automatically populates the email with products based on consumer search history on Pat McGrath website.

Product Abandonment
Created a series of 4 automated emails relating to product categories: lips, eyes, face, and skincare. Consumer will receive an email relative to the item left in their shopping cart.